Words That Bring Your Brand Story to Life
“Marketing is no longer about the stuff you make, but about the stories you tell.”
SETH GODIN
Your Wordsmiths
Your Wordsmiths
“Marketing is no longer about the stuff you make, but about the stories you tell.”
Born as an idea to make good content & PR accessible to not only large but also SME’s and start-ups, Your Wordsmiths formally took shape as an entity in 2017. The objective was simple – to cater to the needs of a burgeoning breed of dynamic & young start-ups and SME's that were experts in their core space, but lacked the budgets, teams or knowledge to help them communicate their strengths effectively. Our content & PR packages are therefore tailored to cater to the unique needs of established enterprises as well as start-ups & SMEs looking to jumpstart their content marketing journey.
Your Wordsmiths started with a clear focus on creating Content – Good, Engaging, Insightful, Compelling content. However, our storytelling journey eventually grew into a PR and media consultancy role on demand from many of our clients. They loved the content being created and trusted us with their brand messaging. And given the founders background in media and PR, it seemed like the next logical step to help our clients amplify their brand and product story with strategic PR. Despite our young stature, we were fortunate to win the trust of several reputed companies and help them increase their brand reach and recall.
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You don’t get what you pay for. You get more.
At Your Wordsmiths, we pride ourselves on our personalized service and attention to detail. We strive to operate as partners for our clients, and often, as an extension of their marketing teams. The focus is on trust and meeting shared objectives.
Here are 3 compelling reasons to work with us
Quality Content: Content that Engages is Content that Converts. The expertise of our founding team and writers ensures we create compelling copy that people like to read.
Personalized attention: A boutique agency, we have deliberately chosen to grow slowly & organically to ensure we stay focused on the clients that trust us. This means we are able to spend time to understand our customers’ objectives, and their audience, and create customized content that resonates
Value for money: We offer all of the above, at affordable pricing
While Content is King and Queen and everything in between, what differentiates Great copy from Good copy is when it caters to a definite purpose. Defining the Why of your messaging is critical to its success. We understand your audience, the content they want to read and the problems they hope you can solve.
Being a boutique agency, we spend extended time to understand your audience and the problems they need solved, and accordingly create content they will want to read.
Bill Gates famously said, “If I was down to my last dollar, I would spend it on PR”. That is the power of PR.
While Public relations (PR) by definition, is the way companies communicate their message to the public and media, today PR and content has adopted an outside-in approach i.e. one that is focused on what interests the customer versus what interests the company. Customers today are wary of the hard sell. They investigate and educate themselves before choosing a brand. Therefore the best way forward, to cut through the brand noise and stand out from the clutter, is developing a consultative approach towards them. This kind of non-promotional PR messaging that focuses on end-user needs, and thus resonates with them, creates a natural pull for the brand and its products.
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Today, despite our young stature, we are proud to have had the fortune of working with some stellar brands and help them increase their market reach and brand recall.
When I was looking for a PR agency, I chanced upon an article written by Neha. I felt she understood our industry and would ‘get’ our vision. She brings a good balance of professional expertise and personal attention to our association. And the content has been on-point throughout.
Their writing is compelling and persuasive and converts a reader into a brand follower or champion. Thats’ what we need! Along with that, Neha identifies effective PR opportunities that are helping the brand build a credible market presence.
A big thank you to the YW team for taking the time to understand our solutions as well as map our audience and identify their pain points. The content has been engaging and has resonated very well with our potential market. And in terms of PR, we are blown away with the success and coverage you guys have packed into every month! Keep up the good work!
Neha and her team are always swift to deliver even on our last minute requests, without compromising on quality. Danube’s business is not about necessities - it’s about aspiration, aesthetics and lifestyle. And their content projects these values to our customers. Highly recommend them.
We started our journey with Neha during our early years as a start-up. And her passion and commitment to the brand made her an extension of the team and ensured we had great visibility and brand presence across the media our target audience favored. Their content capabilities also played a big role in helping getting our key message across as well as establish us as thought leaders in our space.
Committing is easy, the hard part is delivering. The YW team delivers. And we have seen concrete proof of that with the success of our content and PR. She managed some of our big wins with great precision and finesse. A big thank you to Neha and the YW team!
What amazes me about Neha is her consistently passionate approach to work. She is constantly looking for ways to add value and works hard with her team to create engaging blogs for our group companies. Your Wordsmiths content reflects thorough research and on-point articulation. Would strongly recommend them.
Neha Kaul is not just an external contractor. She is a partner to our content success! Always active, proactive and keen to share ideas, Neha’s enthusiasm is boundless. She thinks on her feet, is quick to make changes and very open to criticism and improve. Over the last three years, we have worked with Neha on a variety of projects and this is testament to her varied skill set. From technology to business issues, she is able to seamlessly scale to write about things that matter. At CXO Strategies we specifically appreciate her attention to detail and creative approach with all our projects over the years.
We internally call Neha 'superwoman' and 'rockstar' for the sheer number of tasks and deadlines she can remember and juggle with ease, while ensuring our brand message quality does not get diluted. We have a very strong Middle East presence now, thanks to her persistent efforts. We couldn't have done it without you Neha!
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